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Coeur d’Alene Casino Resort Hotel Introduces Aescape to Spa
First AI-Driven, Fully Automated Massage Experience in the U.S. Northwest
WORLEY, Idaho (January 28, 2025) – Coeur d’Alene Casino Resort Hotel today announces that it has added the latest innovation in wellness technology with the installation of Aescape, a groundbreaking AI-powered, fully automated massage experience now available at its Spa Ssakwa’q’n (pronounced Sock-wah-kin).
The first of its kind in the Northwest United States, Aescape offers a personalized and private alternative to traditional massages, redefining the way guests relax and rejuvenate. The Aescape system combines advanced AI technology with a human-centric design to deliver highly customized massage. Using a precise body scan, Aescape allows guests to select the areas they want to target, the duration, pressure level, and other preferences, ensuring a consistent and accessible experience tailored to their individual needs.
“Our new Aescape massage gives guests more privacy,” said Laura Penney, CEO of Coeur d’Alene Casino Resort Hotel. “Some people aren’t comfortable with others touching them in such a personal way. This allows everyone to be at peace while revitalizing themselves through tailor-made massages.”
CEO Penney was further impressed by the business case studies Aescape presented – spas with Aescape realized a substantially increased number of massages booked monthly and subsequent revenue growth. Further, customer satisfaction averaged roughly 90 percent.
“We would not have introduced Aescape to our spa if there wasn’t proven success with the cutting-edge technology,” said CEO Penney. “Likewise, it was imperative to know that the percentage of satisfied guests was virtually unanimous.”
Guests at Spa Ssakwa’q’n can enjoy the benefits of this state-of-the-art massage experience beginning in February. Booking appointments is now available.
Guests are in complete control of their relaxation journey. Aescape’s AI-driven precision delivers unparalleled consistency, ensuring every session meets the highest standards of excellence.
“Coeur d’Alene Casino Resort Hotel is constantly refining amenities in the commitment to provide our guests with rewarding experiences that they can’t find elsewhere,” said Penney. “Aescape is a one-of-kind addition in the Northwest U.S.”
With the introduction of Aescape, Spa Ssakwa’q’n continues to elevate its reputation as a premier wellness destination, offering a harmonious blend of advanced technology and serene luxury in the region’s largest spa (15,000 square feet).
For more information or to book an Aescape session, visit www.cdacasino.com/spa or call 1-855-232-2772.
Or click the links below for reporting from local news rooms.
AI spa day: High-tech, customizable massage machine debuts at CDA Casino Resort | News | kxly.com
About Coeur d’Alene Casino Resort Hotel
Since 1993, the Coeur d’Alene Tribe has operated the Coeur d’Alene Casino Resort Hotel, located where sky greets Mt. Tch’mutpkwe, source of the St. Joe River, 25 miles from Coeur d’Alene, Idaho. The casino resort is among the largest employers in North Idaho employing between 850-1,100 depending on the season and contributing more than $36 million to education in the region since it opened. Additionally, millions more have gone in support of a wide range of public projects, emergency relief, charities, and programs in the Pacific Northwest. Named Tribal Destination of the Year in 2019 by AIANTA and winning the silver Distinguished Dozen award from Courier in 2019 and 2020, the property features 300 rooms and suites, seven distinct food and beverage venues and entertainment including live music and comedy as well as hands-on tours and experiences through the casino’s Cultural Tourism Program. Three
million-dollar winners have found their luck on 100,000 square feet of gaming space offering nearly 1,200 video gaming machines and high stakes bingo. Additional amenities include a 15,000 square foot spa voted 1st for “Resort Spas that deliver the Ahh Factor” by Spatrips.com, 40,000 square feet of meeting space, indoor and outdoor wedding locations and Circling Raven Golf Club, an 18-hole, par 72 course acclaimed as a “Top 100” course by every major golf publication in the U.S. LIKE Coeur d’Alene Casino on Facebook and Instagram or follow us on Twitter. For more information about Coeur d’Alene Casino and Circling Raven, visit www.cdacasino.com.
About Aescape (pronounced “escape”)
Aescape is a New York-based lifestyle robotics company at the forefront of wellness innovation. Using advanced AI technology, the company is delivering the world’s first fully automated, customizable massage experience for personalized wellness and recovery. Founded in 2017 by four-time entrepreneur Eric Litman, Aescape brings together expertise from industry-leading brands like Amazon, Apple, FitBit, MakerBot, Uber, Peloton, Tonal and more. The company is backed by $80 million in funding from investors including Valor Siren Ventures and Valor Equity Partners (an early investor in Tesla and SpaceX), Crosslink Capital, and AlleyCorp. For more information, visit www.aescape.com.
Media Contacts:
Dan Shepherd, dan@danshepherd.com, 703-403-5317
Yvette Matt, ymatt@cdacasino.com, 208-500-9989
Teresa Gavin, tgavin@cdacasino.com, 208.686.8943